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October 1, 2015
By: TOM BRANNA
Editor
The sixth annual Kiehl’s LifeRide for amfAR is officially the most successful ride yet, raising $263,000. New this year, Kiehl’s and amfAR partnered with CrowdRise to allow riders to engage in social fundraising, and amfAR donors agreed to match the CrowdRise gifts dollar for dollar. This donation came in addition to the $150,000 Kiehl’s already pledged. Kiehl’s customers donated $7,000 in conjunction with purchases, and retail partners Dillard’s and Neiman Marcus presented surprise checks o...
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